StrongerBrands AI
- AI Webinar Series | Part 6 -
February 18, 2026
Prompting AI for Better Results
Turn AI Into Your Most Reliable Team Member
Most professionals are using AI, but few are getting consistent, high-quality outputs. The difference? How you prompt.
In our next free webinar, we're breaking down the art and science of prompt engineering, showing you how to communicate with AI tools to get exactly what you need, every time.
This session will feature three components:
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15-minute networking: Introduce yourself, share what you do, and connect with fellow professionals navigating the AI landscape
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15-minute lesson: Learn the frameworks and techniques that transform vague requests into precise, actionable results
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30-minute expert Q&A: Bring your toughest prompting challenges and get real-time guidance from practitioners who've solved them
Whether you're frustrated with inconsistent AI outputs or ready to level up your existing skills, you'll walk away with:
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Proven prompt structures you can use immediately across any AI tool
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Techniques to maintain your brand voice while scaling content creation
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Real examples of before/after prompts that demonstrate what works (and why)
This is the sixth webinar in our AI series, and anyone can jump in. See you there!
Your Presenters
Tony Merlo and Piyush Mittal with Ignitia.AI
Tony and Piyush have a wide range of expertise in systems architecture and app development.
They founded Ignitia AI to help small- to midsize businesses implement automated systems powered by AI to increase efficiency.
Tony Merlo
CEO
Tony Merlo brings over 20 years of technology experience to help businesses discover practical AI opportunities.
As Director of IT at The Pinney Group, he helps manufacturing companies develop digital factory solutions and deploy AI systems that improve efficiency. Through his AI consulting practice, Ignitia-AI, Tony works with small businesses to identify where AI can make a real impact and guides them through implementation.
A certified Six Sigma Black Belt and AI Solutions Architecture instructor, Tony splits his time between Michigan and California's Silicon Valley, where he stays connected to emerging AI innovations.
Piyush Mittal
Chief Operating Officer
Piyush Mittal works with small and midsized businesses to turn AI from hype into something practical, affordable, and usable. He has helped founders and leadership teams identify high value use cases, build working pilots in weeks, and integrate AI into everyday operations like customer support, analytics, compliance, and internal workflows. His focus is not experimentation for its own sake, but outcomes: saving time, reducing manual effort, and improving decision making without over engineering.
With a background spanning technology, data, and hands-on delivery, Piyush bridges the gap between business goals and real systems that teams actually adopt. He is especially known for cutting through buzzwords, asking uncomfortable but useful questions, and helping SMBs avoid costly AI mistakes while still moving fast.
Who We Are
Identity Creative is a team of creatives who are helping B2B companies fuel growth with purpose through our efficient BrandFIRST process.
AI should empower, not replace the human side of business.
The explosion of generative AI is changing the marketing & sales landscape.
Now, we’re passionate about helping other business professionals cut through the noise and learn how to actually use AI practically, ethically, and confidently.
Matthew is our resident implementor who is leading the charge for our teams rapid adoption of this exciting technology.